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The Ethical Imperative: Why Moral Leadership Is Good Business By John Dalla Costa
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- Amazon Sales Rank: #2367812 in Books
- Published on: 1999-05-21
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .84" w x 6.00" l, 1.11 pounds
- Binding: Paperback
- 368 pages
Amazon.com Review Nike's labor practices in the Far East. The Exxon Valdez oil spill in Alaska. Big tobacco and lung cancer. Texaco and employee race relations. More and more, corporations are being evaluated by how they conduct themselves, not just on the numbers they deliver. However, as these and other countless instances of corporate misconduct indicate, instilling a moral sense inside the modern corporation is not so easy. According to John Dalla Costa, author of The Ethical Imperative, not developing ethical standards threatens the survival of businesses trying to compete in the global economy.
Costa contends that most businesses are guided by a rational self-interest that blinds them to the consequences of their actions, thus getting them into trouble. He writes, "The badge of rationality is very important to businesspeople because, against it, there can be no criticism." Costa, himself a former CEO, argues that developing a sense of ethics involves more than following a set of rules: it means developing an ethical orientation at all levels and processes of a corporation--not just because it's the right thing to do, but because it makes for good business. Drawing from an impressive range of subjects and case studies, Costa builds a compelling case for moral leadership in today's corporations. Highly recommended. --Harry C. Edwards
From Library Journal Using epigrams from Dietrich Bonhoeffer's Ethics and building on insights derived from Hans Kung's A Global Ethic for Global Politics and Economics (Oxford Univ., 1998), Toronto business consultant Dalla Costa argues that business managers, particularly at multinational corporations, must adopt a strategic ethical orientation?a moral focus more conscientious and universalistic than market dominance and profit maximization. Dalla Costa provides charts of step-by-step procedures to use in implementing a "Strat-Ethic" focus. While stressing that his own book does not simply represent one more management fad, the author feels constrained to show that goodness is good business. He takes the reader through the paces of orientation, lies, costs, contrarieties, impetus, imperative, benefits, alignment, praxis, and conversion, sprinkling his practicum with examples from the likes of Nike and Microsoft. His book is hardly unique; in his Stewardship: Choosing Service Over Self-Interest (Berrett-Koehler, 1993), Peter Block shows the mixture of altruism and hard work needed to succeed and sleep well at night, while Tom Chappell's The Soul of a Business: Managing for Profit and the Common Good (LJ 10/1/93) gives one success story for merging sensitivity and performance. For larger public libraries.?John R. Leech, Brooklyn, NYCopyright 1998 Reed Business Information, Inc.
About the Author John Dalla Costa is president of the Center for Ethical Orientation, a consulting firm serving businesses worldwide. He is the author of Working Wisdom, and a regular contributor to The Financial Post Magazine and Marketing magazine.
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